"Let Zarrella take you to social media marketing school. You’ll learn more from reading this book than from a month of research on the Internet."
-Guy Kawasaki, cofounder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarrella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."
-Chris Brogan, president of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the social web."
-Brian Solis, publisher of leading marketing blog PR 2.0